PRIMPING & GROOMING ARE BLOOMING

Throughout history, women have focused on pampering and primping. And men are now catching on. The way you look has a lot to do with the way people look at you.

According to a recent survey by Allure and GQ, men spend only seven minutes less than women on their beauty regimen. Men use an average of 11 grooming products compared to an average of 16 beauty products for women.

The marketplace is meeting this swell with new products designed especially for men. A recent entry, STUF™ Men's Skin Defense, is brought to the market by Olympic icon Mark Spitz who enlisted derma e® Natural Bodycare to design the line of natural men's skincare. derma e® manufactures with wind energy and is an eco-friendly company.

Men's skincare needs are unique. Men's skin is oilier, thicker, more sensitive, and more acidic than women's skin. And in preparing and protecting the skin, natural men's skincare products are preferred for efficacy and for health. Ingredients like green tea, tea tree, aloe vera, vitamin A and vitamin E are top choices for soothing, anti-aging skincare.

There is opportunity to cater to men regarding their appearance - from grooming and skincare to fashion and style, men's attention to how they look is becoming more acceptable. The fact that men take care of their skin is universally accepted. Fashion and grooming will become a growing arena of interest for men. This market segment is developing and has legs... ooh, that reminds me of Joe Namath.