VALENTINE'S DAY! 5 GIFT IDEAS FOR HIM & FOR HER

Remind with Roses. Yes, the classic rose bouquet. But instead of the cut stems, make the scent-sation last with fragrance. For Him, Hermes Pamplemousse Rose plays with simple notes of grapefruit and rose. It has a spicy citrus beginning and ends elegantly with the depth of rose. Leave it up to Hermes to know how to make a man smell delicious. And for Her, Dolce & Gabbana Rose the One reveals a timeless rose blend petal by petal. A tribute to elegance and beauty. Or get a classic unisex Voleur de Roses Cologne by L'Artisan Parfumeur and Voleur de Roses Eau de Toilette to share the bouquet.

Indulge with Chocolate. The go-to gift of this holiday, chocolate can be especially endearing. For Him or for Her, These organic, hand dipped strawberries from Shari's Berries are delicious ... and much healthier than a box of nougats. The festive array is a treat for the eyes and for the lips. And they go really well with a glass of champagne! Also try the chocolate dipped pretzels (you can add 'em on to your order).

Pamper with Skincare. One way to say you care is to give the gift of skincare. Skin is the largest organ of our bodies. What a great way to show you care. For Him, a STUF™ Classic Shave Kit will give him a smooth, soothing shave. And it will leave his face irresistibly kissable. For Her, a selection of derma e® Natural Bodycare potions to pamper her lips, her eyes, and her body.

Motivate with Gear. The Jawbone UP wristband inspires a healthier life for Him or for Her! It tracks activity. It monitors sleep patterns! It audits food intake. Based on these stats, UP recommends the best time to sleep, when to wake, what to eat, and when to get moving. There's an iPhone app to use in conjunction with the bracelet. Sync and see totals on the go!

Wrap with Warmth. One way to warm up on winter evening - from the inside out - is with a shot of brandy. Always have a sip on hand with a cheerful, easy-to-carry Color Spectrum Flask. You can even have it personalized. This classic gift is the perfect way to carry a favorite potion in style. Pair it with a specialty liquor and the gift gets more grand.

These are five great ways to tell your Valentine that you care. Smile and bring it on!

PRIMPING & GROOMING ARE BLOOMING

Throughout history, women have focused on pampering and primping. And men are now catching on. The way you look has a lot to do with the way people look at you.

According to a recent survey by Allure and GQ, men spend only seven minutes less than women on their beauty regimen. Men use an average of 11 grooming products compared to an average of 16 beauty products for women.

The marketplace is meeting this swell with new products designed especially for men. A recent entry, STUF™ Men's Skin Defense, is brought to the market by Olympic icon Mark Spitz who enlisted derma e® Natural Bodycare to design the line of natural men's skincare. derma e® manufactures with wind energy and is an eco-friendly company.

Men's skincare needs are unique. Men's skin is oilier, thicker, more sensitive, and more acidic than women's skin. And in preparing and protecting the skin, natural men's skincare products are preferred for efficacy and for health. Ingredients like green tea, tea tree, aloe vera, vitamin A and vitamin E are top choices for soothing, anti-aging skincare.

There is opportunity to cater to men regarding their appearance - from grooming and skincare to fashion and style, men's attention to how they look is becoming more acceptable. The fact that men take care of their skin is universally accepted. Fashion and grooming will become a growing arena of interest for men. This market segment is developing and has legs... ooh, that reminds me of Joe Namath.